TASK 3 (Development & Design)

TASK 3 (Development & Design)

Week 5 - Week 7



Sadman Kader (0370190)

Bachelor of Computer Science (Honours) 

Instructions (MIB)

Process Work

1. Brief

Objective:


Task 3 is a final design project that integrates all the design principles we studied and analyzed in the previous tasks. This task asks for one of the ideas proposed in Task 2 to be chosen and become the basis for a full design solution incorporating balance, harmony, contrast, and movement, among other principles.


Approach:


The process starts by choosing one of the three improvement ideas outlined in Task 2. This idea will then be used to build up the further design stages—color, composition, typeface, and positioning. Each step will be well-considered so they effectively align with the artistic and functional aims of the project.


Execution:


The final design will be implemented on an A4 canvas with a quality no less than 300dpi. The design will be clearly marked with my name and title of the project as indicated in the module.


Documentation:


Each step from concept to the final design will be documented in this blog post. The post will capture the evolution of design—from initial sketches, color experiments, compositional changes, and finally to the reasoning behind the design choices that were achieved in the process. The post will also delineate how the final product uses design principles.


Feedback Incorporation:


During the design evolution phase, feedback from the lecturer will be collected and used. The process is important in ensuring that the design will be refined and created to both academic as well as practical and aesthetic requirements.


Deliverables:

The primary deliverables will consist of a final design and a blog post critically discussing the development of a project. The blog post will serve as both a presentation and technical paper on the use of design principles for effective visual communication.


2. Final Selection:

Sketch: 2 (creating sense of movement and implementing symmetric design principle)

Original Artwork:

Title: Composition with Red, Blue and Yellow
Artist: Piet Mondrian
Year: 1930
Size: 86 x 66 cm
Media: oil, canvas


Chosen Sketch from Task 2



Medium using for the creation of the design: Digital Art using the software Krita

3. Development

Fig. Development Process



Colour Palette:
Fig. Colour Palette


Palette Choice: 

In my design, I followed a colour palette found in the hands of Piet Mondrian famous for his abstractions that paved the way for modern art. It is made up of primary colours—red, blue, and yellow—and non-colours, black and white. These colors have narrow historical backgrounds, but also they serve to reflect the rules of contrast, balance, and simplicity in the design.

Application of Design Principles by using this palette:

Contrast and Emphasis: The bold colours form a strong contrast, emphasizing the essentials and helping to effectively catch the viewer’s eye. The dark outlines add better visibility, while the white spaces refresh the view without overwhelming the bold colors.

Balance and Harmony: The colors are used in a balanced manner, in a symmetrical way, not allowing one side to take over. This balanced color use contributes to the pleasant look.

Simplicity and Clarity: The use of only two or three colors is in accordance with modern visual accentuated with geometric values. The use of bold and contrasting colours is vivid and impactful.

This design draws much inspiration from Mondrian, but the colour use is effective to communicate the planned message in a clear and visually nice way.

Composition:

Implementing Symmetry:

Fig. Sketch VS Original

Comparison:

My design is inspired by Piet Mondrian’s original composition, specifically the use of primary colors and a grid structure. In contrast to what was originally created, my design makes use of slight alterations, making it more balanced and symmetrical. I have taken away the black line on the right-hand side of the original composition, making the central red square more clearly defined in the image. I also took the liberty of adding a small yellow section in the upper left, which mirrors the yellow block on the lower right. It contributes to the visual strength of the image but also added to the symmetry across the vertical axis.

Application of Design Principles by this adjustment to make it symmetric:

Balance and Symmetry: The design maintains a symmetrical look by balancing out the placement and presence of the yellow sections, allowing the eye to travel more evenly throughout the canvas. This provides a symmetrical design that’s not weighted to the right.

Contrast and Emphasis: The exclusion of the thick black line alludes to less segmentation in the composition, allowing the red section to take center stage over the blue. Through this simplification of the design, the intensity of the red section is highlighted against a subdued blue and yellow.

Unity and Harmony: The uniformity in the use of Mondrian’s restricted color scheme combined with geometric abstraction ensures that the composition remains unified. These minor modifications preserve the integrity of Mondrian’s vision and provide a new take on the design while respecting the original's aesthetic.

Simplicity and Clarity: The design follows the principle of Mondrian’s simplified design aspect of reducing the number of forms and colors. Minor changes keep the composition simple and unconfused while enhancing clarity and the intent of the art.

Addition of lines with varying thickness for Movement and Repetition:

Fig. Addition of lines with varying thickness


Comparison:

Finally on top of the design, I repeated lines with varying thickness all over the composition to achieve movement which guides the viewer to the dominant red. This further enhances the focal point. The repetition of lines introduces better harmony.

Implementation of Design Principles:

Movement and Focus:

Varying Line Thickness: My design features varied line thickness, creating movement within the composition and guiding attention toward the red square at the center. This method differs from Mondrian’s uniform lines, adding a movement dynamic and engaging the viewer further.

Directed Focus: Lines that are thicker near the red area emphasize its position as the focal point, allowing the color to be more vibrant and positioned more compellingly than in the original work of Mondrian.

Contrast and Harmony:

Enhanced Contrast: The varied line thickness adds more contrast to the composition and repetition of lines throughout the composition creates harmony.

Simplicity and Clarity:

Geometric Purity: Despite now including the varied line thickness, the overall geometric purity stays intact. The design continues to represent simple geometric shapes—squares and rectangles that has characterized the aesthetic of Mondrian.

4. The Design

Sadman Kader_Composition with Red, Blue and Yellow enhanced_Task3


5. Explanation

As I was creating this design, Mondrian's geometric abstraction and primary colors caught my attention, but I wanted to slightly change the conception to achieve the desired balance and interest in the picture. Having in mind the parameters of symmetry, movement, and contrast, I took my decisions.

While the initial thick block of red was maintained, I played around with additional lines, gradually thickening around the red square, keeping Mondrian's geometrical pattern intact but also providing movement. This drags the eyeball towards the focal area and doesn't let the viewer look at the sides of the composition, thus energizing the piece. Such a technique, which involves a diversification of the line thickness, also adds a contrasting effect, which highlights the main elements with a better reflection against the background.

To reinforce further the symmetry that was already achieved by the placement of existing blocks on the bottom right, I switched the location of a yellow block on the top left to match the existing block at the same position on the bottom right. Such symmetry achieves a double purpose of complementing the visual equilibrium and building set order, which meets the fundamentals of Mondrian's order and harmony aesthetics.

Classic design principles are what back up these design decisions:
  • Symmetry generates a balanced and united view. This mainly contributes to the overall aesthetic of the design, which instantly attracts and keeps the viewers around.
  • The contrast is attained by the use of both a prominent red color and the line's thickness, which draws the attention to the places that you are supposed to, as well as makes the whole structure's visual hierarchy.
  • Directional lines, however, indirectly suggest the movement that would lead to a dynamic interaction with the traditional background that exhibits the stillness.
The aim of this design is to celebrate Mondrian's radically new style that has not been witnessed before and also to offer the fresh manifestation that keeps the structure and the color alive. The piece in question pays homage not only to the legacy of abstract geometric artwork, but also to the moving forward of its boundaries through clever and new interpretations designed into the work.

6. Feedback

The lecturer told me that my work is done and it is ready for submission.


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